Digital transformation has swept through many industries, creating winners and losers in each market. Think Blockbuster before Netflix, The New York Times before Google, or Hilton before Airbnb.
While we are still at the dawn of digital in the specialty chemicals industry, organizations that are driving business decisions based on data are already seeing early signs of success and leadership. In this presentation, we will demystify what digital transformation means for coatings companies, and provide actionable suggestions on how to bring digital out of the land of consultant speak and into practice.
95% of chemicals CEOs plan to innovate around technology over the next 3 years to drive improved process innovation .- IDC Research -